Digital type design for branding : designing letters from their source / Stephen Boss. [electronic resources]
By: Boss, Stephen [author.].
Material type:
TextPublisher: Boca Raton, FL : CRC Press, 2018Description: v, 214 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780815365532; 9781498777209.Subject(s): Type and type-founding -- Digital techniques | Branding (Marketing)DDC classification: 686.2/24 Online resources: RKL e-book viewer Summary: "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"-- Provided by publisher.
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Electronic Resources | Raffles Kuala Lumpur | Not for loan |
Includes bibliographical references.
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"-- Provided by publisher.