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1.
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Marketing communications / John Egan.
by Egan, John, 1952- [author.]. Edition: Second edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Sage, 2015Availability: Items available for loan: Raffles University
[Call number: HF5415.123 .E34 2015]
(1).
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2.
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Structural packaging : workbook / Josep M. Garrofé.
by Garrofé, Josep M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Page One Pub., 2005Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: TS195.4 .G37 2005 ]
(1), Raffles University
[Call number: TS195.4 .G37 2005]
(2).
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3.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Raffles University
[Call number: HF5823 .B387 2012]
(3).
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4.
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Color design workbook a real-world guide to using color in graphic design / by Terry Lee Stone, with Sean Adams and Noreen Morioka.
by Stone, Terry Lee | Adams, Sean | Morioka, Noreen. Source: Safari books online.Material type: Text; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Gloucester, Mass. : Rockport Publishers, c2006Online access: Connect to this resource online | Connect to this resource online (off-campus access) Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: NC1000 .S76 2006]
(1), Raffles University
[Call number: NC1000 .S76 2006]
(1).
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5.
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Raffles University
[Call number: HD69.B7 W44 2013]
(2). Lost (1).
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6.
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Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding / Joseph Hancock.
by Hancock, Joseph. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Fairchild Books, c2009Availability: Items available for loan: Raffles University
[Call number: HD9940.A2 H36 2009]
(2).
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7.
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Fashion brands : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Raffles University
[Call number: HD9940.A2 T92 2012]
(2).
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8.
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Advertising : concept and copy / George Felton.
by Felton, George, 1947-. Edition: Third edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : W.W. Norton & Company, [2013]Availability: Items available for loan: Raffles University
[Call number: HF5823 .F43 2013]
(1).
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9.
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Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
by Pricken, Mario. Edition: New ed., rev. and updated.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Thames & Hudson, 2010Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5823.P73613 2008]
(1), Raffles University
[Call number: HF5823 .P73613 2010]
(1).
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10.
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Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
by Lucas, Gavin, 1975-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Laurence King, 2011Other title: Guerrilla advertising two..Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5837.L8337 2011]
(2), Raffles University
[Call number: HF5837 .L83 2011]
(1).
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11.
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Fashion now : a global perspective / Celia Stall-Meadows.
by Stall-Meadows, Celia. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011Availability: No items available
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12.
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Fashion, media, promotion : the new black magic / Jayne Sheridan.
by Sheridan, Jayne. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex ; Ames, Iowa : Wiley-Blackwell, 2010Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF6161.C44S54 2010]
(1).
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13.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall, c2012Availability: No items available
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14.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: No items available
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15.
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Fashion brands : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London; Sterling, VA. : Kogan Page, 2005Other title: Branding style from Armani to Zara..Availability: No items available
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16.
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Positioning : the battle for your mind / Al Ries, Jack Trout.
by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York ; London : McGraw-Hill, c2001Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5827.2 .R53 2001b]
(1).
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17.
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Ogilvy on advertising / David Ogilvy.
by Ogilvy, David, 1911-1999. Edition: 1st Vintage Books ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Vintage Books, 1985, c1983Online access: Publisher description Availability: No items available
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18.
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Asian branding : a great way to fly / Ian Batey.
by Batey, Ian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Prentice Hall, 2002Availability: No items available
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19.
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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
by Pricken, Mario. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Thames & Hudson, 2010Availability: No items available
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20.
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Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Wells, William, 1926- | Mitchell, Nancy, 1950- | Wells, William, 1926-. Advertising. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: No items available
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